Football is the nation’s favourite sport, and the Premier League has grown into the greatest spectacle of the game. With TV revenues reaching climax, football clubs are now looking for the next big growth area. Because players are able to draw on huge fanbases around the world via the power of Facebook, Twitter and YouTube, social media has become the new arms race for the top teams worldwide.
Across these online platforms, there’s a constant strive for quality content and far-reaching amplification. Chelsea FC recognised that the key to amplification is through word-of-mouth - by creating exciting content that people can share across their social networks, the ultimate experience can be achieved for fans.
Heart Productions, a London-based creative agency, came up with the idea of creating an experiential area in the Fan Zone for Chelsea FC at the Community Shield. With the opportunity to have a picture with both the Premier League Trophy and a DJ, it was a big success.
Following on from the success of this event, Chelsea FC and Heart Productions decided to continue rolling similar experiences into the new season. With successive events taking place at Stamford Bridge for home games against Burnley, Everton and Arsenal, our shipping container conversions have created a real buzz to help build an exciting pre-match atmosphere and engage with fans.
As specialists in top-quality experiential events, The Events Structure is often approached to be involved in daring and forward-thinking campaigns. Our converted shipping containers are just one tool in our extensive experiential arsenal, providing the perfect pop-up structure for events - able to arrive and be ready in the space of an hour for a campaign to begin.
We provided one of our Experiential Studio Containers in grey and white, providing plenty of internal space while offering eye-catching branding opportunities to the exterior with bi-folding doors. This event structure also has a stage that comes out, giving you a larger surface area to utilise and an electric awning to cover the area.
Because the Experiential Studio Container opens up at the front, Chelsea FC and Heart Productions had the perfect area for a number of fun activities they wanted to host for fans during the day.
If you’re looking to rent a shipping container for your next event, dive into our range of upcycled shipping containers today. For more information on our exhibition units including self-drive units, roadshow trailers, customised containers and mobile showrooms, get in touch with The Events Structure team today on 0161 821 1010.